Eerdmans holiday gift flowchart

Eerdmans claims that 42% of shoppers will give books as gifts this holiday season, and they seem to think they’ve published just the right thing for anyone on your list (and they might be right). To help you navigate their expansive catalog, they offer this 2011 flow chart (click the image above). Eerdmans explains:

“To help you out this holiday season, we’ve devised a handy flow chart to help you match our books to the literary loved ones in your life. Whether the folks you’re shopping for are conservative or liberal; whether they are theologians, bible scholars, history buffs, or just ordinary thoughtful readers; whether they are generally cheery or (frankly) a little grumpy —  our holiday gift guide will lead you to the perfect gift for every book lover on your list.”